{"id":67555,"date":"2026-02-17T20:24:22","date_gmt":"2026-02-17T12:24:22","guid":{"rendered":"https:\/\/waldpoint.com\/?page_id=67555"},"modified":"2026-03-11T16:03:46","modified_gmt":"2026-03-11T08:03:46","slug":"news","status":"publish","type":"page","link":"https:\/\/waldpoint.com\/zh\/news\/","title":{"rendered":"\u65b0\u95fb\u52a8\u6001"},"content":{"rendered":"<h1>\n\t\t\t Global Retail &#038; Brand Insights\n\t\t<\/h1>\n\t\t\t<p>\u62a5\u9053\u548c\u66f4\u65b0\u5f71\u54cd\u8de8\u5883\u96f6\u552e\u3001\u54c1\u724c\u53d1\u5c55\u548c\u5168\u7403\u4f9b\u5e94\u94fe\u7684\u6545\u4e8b\u548c\u52a8\u6001.<\/p>\n\t\t<h2>\n\t\t\tGlobal Brands:\n\t\t\t\t\t\t\t\t\t\t\tTrends and Opportunities\n\t\t<\/h2>\n\t\t\n\t\t\t2025 marks a pivotal moment for Chinese companies expanding overseas. With domestic consumption slowing, globalisation has intensified a focus on strategic market selection and execution.\n\t\t\n\t\t\n\t\t\tChinese sellers now make up a significant share of Amazon&#8217;s global active seller base, highlighting the scale and ambition of international expansion across major marketplaces.\n\t\t\n\t\t\n\t\t\tAt the same time, Chinese brands are gaining measurable traction across Western demographics, supported by improved product quality, compliance readiness, and supply chain sophistication.\n\t\t\n\t\t\n\t\t\tFor global and Chinese brands, 2025 represents a critical inflection point. With the right strategy, partnerships, and retail positioning, international momentum can be converted into sustained global leadership.\n\t\t\n\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/waldpoint.com\/wp-content\/uploads\/2026\/02\/unnamed-1-1.jpg\" alt=\"Waldpoint\" itemprop=\"image\" height=\"384\" width=\"512\" srcset=\"https:\/\/waldpoint.com\/wp-content\/uploads\/2026\/02\/unnamed-1-1.jpg 512w, https:\/\/waldpoint.com\/wp-content\/uploads\/2026\/02\/unnamed-1-1-300x225.jpg 300w\" sizes=\"(max-width: 512px) 100vw, 512px\" onerror=\"this.style.display='none'\" class=\"no-lazyload\" \/>\n\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/waldpoint.com\/wp-content\/uploads\/2026\/02\/unnamed-4.jpg\" alt=\"Waldpoint\" itemprop=\"image\" height=\"384\" width=\"512\" srcset=\"https:\/\/waldpoint.com\/wp-content\/uploads\/2026\/02\/unnamed-4.jpg 512w, https:\/\/waldpoint.com\/wp-content\/uploads\/2026\/02\/unnamed-4-300x225.jpg 300w\" sizes=\"(max-width: 512px) 100vw, 512px\" onerror=\"this.style.display='none'\" class=\"no-lazyload\" \/>\n\t\t\n\t\t\t<p>\u65e5\u671f\uff1a2026\u5e741\u670813\u65e5<\/p>\n<p>\u8fc7\u53bb\u4e24\u5468\u975e\u5e38\u5fd9\u788c\uff0c\u6211\u4eec\u4e0e\u7f8e\u56fd\u548c\u52a0\u62ff\u5927\u7684\u96f6\u552e\u5546\u548c\u4f9b\u5e94\u5546\u5408\u4f5c\u4f19\u4f34\u8fdb\u884c\u4e86\u591a\u6b21\u4f1a\u9762\u3002\u57282026\u5e74\u56fd\u9645\u6d88\u8d39\u7535\u5b50\u5c55\uff08CES\uff09\u4e0a\uff0c\u673a\u5668\u4eba\u548c\u4eba\u5de5\u667a\u80fd\u5907\u53d7\u77a9\u76ee\uff0c\u5360\u636e\u4e86\u5a92\u4f53\u62a5\u9053\u7684\u4e3b\u5bfc\u5730\u4f4d\u3002\u7136\u800c\uff0c\u9ad8\u66dd\u5149\u5ea6\u5e76\u4e0d\u7b49\u540c\u4e8e\u6210\u529f.<\/p>\n<p>\u6211\u4eec\u73b0\u5728\u770b\u5230\u7684\u662f\u51c6\u5907\u5de5\u4f5c\uff1a\u7cfb\u7edf\u6539\u8fdb\u3001\u96c6\u6210\u5ea6\u63d0\u5347\u3001\u6f14\u793a\u6548\u679c\u66f4\u4f73\u3002\u867d\u7136\u53d6\u5f97\u4e86\u5207\u5b9e\u8fdb\u5c55\uff0c\u4f46\u771f\u6b63\u7684\u53d8\u9769\u4ecd\u5728\u915d\u917f\u4e4b\u4e2d\u3002\u771f\u6b63\u7684\u7a81\u7834\u5c06\u53d1\u751f\u5728\u8fd9\u4e9b\u673a\u5668\u4ece\u6f14\u793a\u9636\u6bb5\u8fc7\u6e21\u5230\u65e5\u5e38\u5e94\u7528\u4e4b\u65f6\u3002CES 2026 \u6b63\u4f53\u73b0\u7740\u6574\u4e2a\u884c\u4e1a\u4e3a\u8fce\u63a5\u8fd9\u4e00\u5173\u952e\u65f6\u523b\u6240\u505a\u7684\u51c6\u5907.<\/p>\n<p>\u4e0e\u6b64\u540c\u65f6\uff0cCES \u4ecd\u7136\u662f\u4e0e\u5168\u7403\u54c1\u724c\u5408\u4f5c\u4f19\u4f34\u91cd\u65b0\u5efa\u7acb\u8054\u7cfb\u5e76\u63a2\u7d22\u65b0\u673a\u9047\u7684\u7edd\u4f73\u573a\u6240.<\/p>\n<p><a href=\"https:\/\/www.linkedin.com\/search\/results\/all\/?keywords=%23ces2026&amp;origin=HASH_TAG_FROM_FEED\" target=\"_blank\" rel=\"noopener\">#CES2026<\/a>, <a href=\"https:\/\/www.linkedin.com\/search\/results\/all\/?keywords=%23robotics&amp;origin=HASH_TAG_FROM_FEED\" target=\"_blank\" rel=\"noopener\">#\u673a\u5668\u4eba<\/a>, <a href=\"https:\/\/www.linkedin.com\/search\/results\/all\/?keywords=%23chinabrands&amp;origin=HASH_TAG_FROM_FEED\" target=\"_blank\" rel=\"noopener\">#\u4e2d\u56fd\u54c1\u724c<\/a>, <a href=\"https:\/\/www.linkedin.com\/search\/results\/all\/?keywords=%23retail&amp;origin=HASH_TAG_FROM_FEED\" target=\"_blank\" rel=\"noopener\">\uff03\u96f6\u552e<\/a>, <a href=\"https:\/\/www.linkedin.com\/search\/results\/all\/?keywords=%23ai&amp;origin=HASH_TAG_FROM_FEED\" target=\"_blank\" rel=\"noopener\">\uff03\u4eba\u5de5\u667a\u80fd<\/a>, <a href=\"https:\/\/www.linkedin.com\/search\/results\/all\/?keywords=%23consumertech&amp;origin=HASH_TAG_FROM_FEED\" target=\"_blank\" rel=\"noopener\">#\u6d88\u8d39\u79d1\u6280<\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>Global Retail &#038; Brand Insights Stories and updates shaping cross-border retail, brand growth, and global supply chains. Global Brands: Trends and Opportunities 2025 marks a pivotal moment for Chinese companies expanding overseas. With domestic consumption slowing, globalisation has intensified a focus on strategic market selection and execution. Chinese sellers now make up a significant share&hellip;<\/p>","protected":false},"author":1,"featured_media":67380,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-67555","page","type-page","status-publish","has-post-thumbnail","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Global Retail &amp; Brand News | Waldpoint<\/title>\n<meta name=\"description\" content=\"Latest global retail, Chinese brand, and logistics insights from Waldpoint. 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